March 1, 2008
GLORIOUS, A CELEBRATION OF THE EYE....WHEN THE PAST INSPIRES THE PRESENT
In 1958, Helena Rubinstein revolutionised the life of women and the art of eye make-up by creating the first rechargeable automatic mascara. Its formula, enriched in elongating silk fibres, was named Long Lash. With its luxurious design and threaded brush, the only one of its kind in the world, Long Lash remains the model of a legendary mascara.
Demi Visual.....
Eulogy to an object of legend. Ode to the eye. Glorious revisits the soul of Helena Rubinstein mascara and unites the past and the present in the spirit of absolute luxury.
A pure delight for the initiated, the etched filigree pays homage to the legendary Long Lash range. Modernised and updated, Glorious adds a touch of glamour to the certitude of style.
SENSUAL TECHNOLOGY
Eyelash make-up becomes once more a gesture of ultimate glamour. With its �Flex-Activ Complex�, an original and balanced combination of hard and soft waxes, Glorious gives perfect control of the curve and volume of the lashes, while maintaining a marvellous sensation of fluidity in application.
Glorious uses the entire length of the lash, curving and shaping from root to tip, to reveal all the captivating intensity of the eyes.
THE PERFECT CURVE
With an acute sense of the feminine curve, Glorious has a 'Curl up' wand, with six patents � radically curved to follow the line ...[full article]
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