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Monday, 16 November 2009 - agenda

Prada Book Launch at Beverly Hills Epicenter

Prada Book Launch at Beverly Hills Epicenter Prada Book Launch at Beverly Hills Epicenter Prada Book Launch at Beverly Hills Epicenter Prada Book Launch at Beverly Hills Epicenter

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Well-known for collaborations with architects, designers, filmmakers, artists and photographers worldwide, Miuccia Prada launched the Prada Book to a packed crowd at the Prada Beverly Hills Epicenter on Friday, November 13th. Among the invite only crowd were:

In Prada:  Jessica Alba, Jessica Biel, Christina Ricci, Vera Farmiga, Ginnifer Goodwin, Robin Tunney, Carine Roitfeld, Jordan Scott, Shala Monroque.

In Miu Miu: Chloe Sevigny, Zoe Saldana, Emma Roberts, Rose McGowan, Liz Goldwyn, Alice Eve, Gillian Jacobs.

Additional Guests:  John Legend, Shannyn Sossamon, Elizabeth Reaser, John Cho, Camila Alves, Jessie Williams, Mario Testino, Rachel Zoe, Stefano Tonchi, Dasha Zhukova, Tavi, Gia Coppola, Troy Garity, Tracee Ellis Ross, Klaus Biesenbach, Brigitte Lacombe, Abigail Spencer, Lisa Edelstein, Lindsey Sloane, Kimberly Peirce, Barry McGee, Lawrence Bender, Anne Philbin.

The Prada Book documents the company's diverse and ground-breaking work in fashion, architecture, film and art over the last three decades.  Conceived of and edited by Miuccia Prada and Patrizio Bertelli in collaboration with Michael Rock and Sung Joong Kim of 2x4, New York City, the 708-page book is a chronology, documentary and catalogue raisonné.

The concept was to examine the creative output of the organization in its entirety and draw connections between the focused work of the design studio and the workshop, the extensive creative partnerships with photographers, designers, architects and film directors, and ultimately the large scale architectural commissions, the art foundation and the development of a new museum.

The book is currently available at select Prada stores worldwide as well as on prada.com and selected bookshops.